Eric Prydz is the renowned Swedish DJ, producer, and electronic music artist behind the HOLO concept. He is celebrated for his innovative contributions to the house and progressive house genres.
Born on July 19, 1976, in Täby, Sweden, Prydz gained international acclaim with his hit singles like Call on Me and Pjanoo which showcased his signature melodic sound and masterful production skills.
Known for his captivating live performances, including his visually stunning shows under the brand HOLO, Prydz has built a dedicated fan base around the globe.
His music often blends euphoric melodies with deep basslines, creating an immersive experience for listeners and concert-goers alike.
What is HOLO?
HOLO is a cutting-edge live music experience created by Prydz. The concept combines advanced audiovisual technology, particularly holographic and 3D visuals, to deliver an immersive show transcending traditional electronic dance music performances. Since its inception, HOLO has evolved significantly, becoming a benchmark for live event design within the electronic music scene.
Conceptualization and Initial Launch:
HOLO, was introduced in 2018, at the famous Printworks venue in London. The concept was revolutionary, as it integrated high-end production techniques with immersive storytelling, enabling audiences to engage with the music on multiple sensory levels. Prydz’s vision was to create a show that went beyond just sound, incorporating stunning visuals that complemented the musical experience.
Technological Innovations:
From its beginnings, HOLO has utilized groundbreaking technology, including custom-built holograms and advanced LED screens. The integration of lasers and other visual elements added depth and dynamism to the performance. As technology has progressed, so too has the production quality of HOLO shows, with each iteration featuring enhanced visuals and interactive elements that resonate with fans.
Touring and Global Recognition:
Following its successful debut, HOLO quickly gained traction and has since been featured at major music festivals, including Ultra Music Festival. The show’s popularity has led to multiple tours, with each performance promising a unique experience due to the varying visual and audio presentations. Eric Prydz’s commitment to evolving the show has kept audiences engaged, with fans eager to attend multiple performances, knowing that each night will offer something distinct.
Collaborations and Expansions:
HOLO has collaborated with various production teams and creative directors, including Liam Tomaszewski and the team at RES. These partnerships have allowed for the exploration of new creative avenues and the incorporation of novel technologies. As a result, the show has expanded to include intimate settings and larger venues, catering to a diverse range of audiences.
Future Prospects:
The ongoing development of HOLO reflects the broader trends within the EDM industry, where technology and creativity converge to create unique experiences. With each new show, HOLO sets a standard for what live music experiences can achieve, pushing the boundaries of innovative stage design.
Audience Reception
Attendees of Eric Prydz’s HOLO shows often describe their experience as nothing short of transformative. Many fans rave about the breathtaking fusion of music and visuals that create an immersive atmosphere, making each concert feel like a unique event. The deep, melodic sounds paired with Prydz’s signature progressive house beats resonate powerfully, elevating the emotional intensity of the performance.
The visual elements of HOLO are frequently noted as a standout feature. Audiences are captivated by the stunning holograms and intricate light displays that dance harmoniously with the rhythm of the music. Critics and fans alike commend the meticulous attention to detail in these visual presentations, which include vibrant LED screens and mesmerizing laser effects. The synergy between the audio and visual components creates a fully immersive realm, leaving concert-goers spellbound.
Many reviews highlight the sense of euphoria experienced during the shows. Audience members often state that the combination of Prydz’s captivating soundscapes and the dazzling visuals allows them to lose themselves in the music. Overall, Eric Prydz’s HOLO shows have received acclaim, making them a must-see experience for electronic dance music enthusiasts.
Eric Prydz Tour
In 2025, Eric Prydz fans can look forward to an exciting year of performances and celebrations:
- 20 Years of Pryda North American Tour: Prydz will embark on a special tour from January to April 2025 to celebrate two decades of his Pryda alias.
- Tour Locations: The tour will include stops in major cities such as Toronto, Boston, Brooklyn, Montreal, Philadelphia, Washington DC, Atlanta, Denver, Austin, and Seattle
- Los Angeles Special Event: A two-night showcase on February 7-8, 2025, in collaboration with Insomniac’s Factory 93 and Stranger Than, at an undisclosed location in Los Angeles.
- Diverse Setlists: Fans can expect a mix of classic Pryda tracks and possibly new material, showcasing the past, present, and future of the alias
- Additional Performances: Outside of the Pryda tour, Prydz has scheduled shows at various venues, including multiple nights at History in Toronto (January 16-18) and GUM Studios in Brooklyn (January 31 – February 1)
- Festival Appearances: Prydz to perform at events like Igloofest Gatineau on February 14 and Dreamstate SF on April 4, 2025
This tour and series of events promise to celebrate Eric Prydz’s influential career and the enduring impact of his Pryda alias on the electronic music scene.